Ever hear the expression, “Two heads are better than one?” If you think about digital marketing, that same concept can easily be applied. In fact, leveraging more than one method in conjunction with one another is a smart way to maximize your marketing efforts and your budget. Two of the most compatible strategies that work well together are Facebook advertising and email marketing. When combined, these two tools can help you grow your reach and generate even better results.

Think about it. Facebook advertising is a highly effective way to help brands reach more qualified leads. Positioning your brand in front of more people from your target audience will naturally increase brand awareness. And if you optimize your message properly, your Facebook ads will also do well at capturing those leads so that you can take the next step toward converting them.

Experts believe it can take several “touches” before an interested prospect is actually ready to pull the trigger and become a customer. Facebook advertising serves as one of those touches, keeping your brand top of mind with your target audience. Here’s where the magic really comes into play. Using a compelling call to action, your ads can effectively convince people to share their contact information with you, whether it’s in exchange for something or simply a request for more info. You can then funnel those inquiries into your email marketing campaigns to nurture those leads.

Of course, this is a broad overview of how Facebook ads and email can work in tandem. If you really want to get down to the nitty gritty, Social Media Examiner has put together a step-by-step guide for how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales. Sound intriguing? It is! Click here to check it out!

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