Want to hear something pretty incredible? Email marketing has the potential to produce an ROI of 4400%. Yes, you read that correctly. That’s a $44 return for every $1 spent. This makes email the most effective digital marketing tool by a huge margin. In fact, according to a recent article published in Forbes, email can easily be considered to be the locomotive – or driving engine – behind the entire digital marketing suite. It isn’t just effective. It’s essential.
Think about how email ultimately works. It toils away, operating mostly behind the scenes, delivering important information from your business to your prospects and customers. Despite the fact that email is one of the oldest forms of digital communication, even the rise of social media and mobile marketing haven’t been enough to overcome email’s efficacy. In fact, experts – like the author of the referenced Forbes article – believe that email is one of, if not the most important weapon in the digital marketing arsenal.
There are plenty of reasons behind email’s stronghold on the marketing sector. For one thing, it’s something everyone is used to. People are simply comfortable receiving emails. While some may be happy to interact with brands on social media platforms or via text messages on their mobile devices, most of us would agree that email is still a highly effective way to stay connected to the brands we know and love. What that means for you as a business owner is that you have a highly impactful and affordable tool at your disposal.
If you’re still not convinced of the value of email marketing, check out the Forbes piece we referenced in its entirety. We think you’ll find it to be quite eye-opening.
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