With more than 800 million active monthly users and counting, Instagram is growing at an astronomical rate. Businesses of every size and industry are beginning to recognize the value of leveraging this popular image-sharing platform to build brand recognition, nurture leads, generate more customer loyalty and more.

Of course, as with anything else, simply posting the occasional picture isn’t enough to truly capitalize on the potential that Instagram offers to business owners. But who’s got the time or energy to invest in growing their audience – especially those who are busy trying to make their business a success? The good news is, you don’t have to.

Enter: your employees. You know…those folks who already know and love everything about your company? Why not tap into them to help increase visibility for your business on Instagram? For instance, your employees could link to your company Instagram account in the bio section of their own personal accounts, or they could post directly to your account from work. There are probably a dozen or more different ways to take advantage of this type of strategy.

The truth is, encouraging your employees to become brand ambassadors can provide your business with a distinct advantage by increasing the amount of engagement on your account. The more active you are on Instagram, the more traffic you’ll drive to your website, which means an increase in qualified leads and ultimately a much higher conversion rate.

When educated properly, the Instagram activity of your employees can provide quite a boost for your Instagram marketing strategy. This article from Social Media Examiner will show you how.

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