Did you know that the human brain has an attention span of just 8 seconds? That’s a full second longer than that of a goldfish. What this means for business owners is that you have an incredibly short amount of time to capture the attention of your website visitors and convince them to stay on your page. That feat is hard enough in and of itself. Add into the mix a few unpleasant website features, and you might as well kiss the possibility of converting visitors into new customers goodbye.
The fact is, your website is the virtual front door of your business. In many cases, it’s the very first impression your prospective clients will have of your brand. As such, not only do you want your site to look professional, but you also want it to deliver a positive, memorable experience to your visitors. Otherwise, they’ll be clicking out and moving on to someone else (and chances are, it’ll be one of your competitors.)
So what makes a great website experience? To be honest, it might be easier to cover the things that don’t do your site justice. To help with this, we turned to our friends over at Inc. Magazine, who polled several experts in the field of website development and design. As it turns out, their research uncovered three specific elements of a poor website that drive visitors away.
The good news is, it’s never too late to turn things around. If old-school web design is holding your business site back, you don’t want to miss these tips to help make it inviting once again. Click here to read the full article.
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