Did you know that in an average month, 8 out of 10 18-49 year-olds watch YouTube? What’s more, YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. And with over 1 billion hours of YouTube videos being consumed each and every day, it’s abundantly clear why the video sharing platform has become a valuable tool for marketers.

So, how can you cash in on this lucrative opportunity? Unfortunately, simply publishing a video from time to time isn’t enough. To be successful at YouTube marketing, you have to make a commitment to sharing quality content on a consistent basis. The easiest way to do this is by creating your own YouTube channel for your business. An optimized YouTube channel delivers a much more rewarding viewing experience and also works with the YouTube algorithm to help boost your visibility.

Channel optimization, much like video optimization, requires you to optimize for both the YouTube algorithm and your targeted audience. To do this, you need to use things like keywords, metadata, and other best practices. This will help your content perform better in both search and suggested videos. It’s also important to create a viewing experience that makes the channel appealing to the viewer right from the start as well as rewards ongoing viewing.

If you’re not sure where to begin, don’t sweat it. In fact, you don’t have to be a YouTube expert or even a master videographer to take advantage of the opportunities YouTube has to offer. You simply have to know which areas to focus your time and efforts. And thankfully, the folks over at Social Media Examiner have already done much of the legwork for you. Check out this article to learn how to setup and optimize your YouTube channel and videos to achieve maximum exposure and produce consistently positive results.

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